Saudi Kayan Recognized as One of The 100 most popular brands In TASI
Saudi Kayan has been recognized by “AlWatan” Newspaper as one of the 100 most popular brands listed in the Saudi market for the year of 2017. According to a study conducted by one of the international companies specialized in this area assigned by “AlWatan” newspaper. Saudi Kayan President, Eng. Omar Al-Ruhaily, received the award at a ceremony patronized by HRH Prince Khalid Al-Faisal the Governor of Makkah Region and Adviser to the Custodian of the Two Holy Mosques in Jeddah, Saudi Arabia, on 18th April 2018.
The questionnaire and the survey were conducted by (Ipsos Company), which works in the field of research and marketing studies. Therefore, companies and institutions that have Saudi or international trademarks in economic sectors have been listed as per to the scientific principles prepared by (Ipsos Company) for the survey according to the demographic of Saudi Arabia. The marks were divided into sectors, including petroleum sector and petrochemical industries were all companies working in those sectors been included to the survey. 4 companies won from this sector which are (Saudi Aramco – SABIC – PetroRabigh - Saudi Kayan). Two questions were asked to the nominated attendees for the survey 1- What is the brand that you are currently thinking about from the petroleum sector? 2- A pre-prepared form of all trademarks is displayed and the attendee will be asked to reselect from them. The trademarks with the highest score from each sector will be nominated as winner.
Note that, the mechanism of choice is based on the strength of the brand and not on its sales or direct link with the consumer.